KornitX Platform Imports & Exports - ECommerce Data

KornitX Platform Imports & Exports - ECommerce Data

What Is eCommerce Data?

Within the Kornit X Platform, your products can be set up with eCommerce data which can be downloaded within an export, updated with our import and generated in a feed to get products added to retailer sites and for many of our other integrations. eCommerce data is important as it allows for products within Product Manager to have descriptions, lead times, weights, notes, shipping carriers etc. 
eCommerce imports must be imported as a CSV document. 
Including this data on your products makes them look more professional and ensures an increase in product engagement. This data can be a massive benefit for suppliers and retailers. This following document details the definition and use of every column header, as well as some example and whether they are required for Feeds. LINK
This data is essential if you are hoping to add your products to Feeds, where other retailers can list your products. 

What Fields Can You Update With The eCommerce Import

Here is a list of the following fields you can update within the eCommerce Import and Export, these are broken down below. 
  1. Basic Details - Name, Fulfiller SKUs, Retail SKUs, Product Type, Product Classification, Product Categories, Product Images
  2. Default Fulfiller - Fulfiller Company, Owner Company, Stock Base Product ID, Wholesale Blank Product ID, Output Type, Machine Type
  3. App Defaults - Default App, App Config, App Locale
  4. Sales Data - Sales Description, Long Sales Description, Notes, Meta Data, Lead Time, Manufactorers Code, Weight, Tax Code, Tax Rate, Barcode, HS Code, Nominal Code, Default Shipping Carrier, Number Of Parcels, Production Instructions
  5. Licence Information - Licence, Licence Company, Licence percentage, Brand Code, Brand Name, Branding Attribute Set, Design Name, Design Code
To successfully import product images you must use the following header "product.image_url" and ensure the URLs being used a publicly accessible. 
There are many more fields available, but the above is the most commonly used data fields. An example import can be found attached to this article. 

An important area of the import is the Machine Type which can be set against the product to ensure they can only be printed from the selected printed. The header for this is "product.machine_type" and the below examples are the names needed for each machine we can set. 
Name format for machine types.
aegon-dtg, emb/dtg-mixed, epson-3dsublimat, epson-cvt, epson-digital, epson-dtg, epson-sublimation, epson-photo, gravograph-engraving, happy-embrodiery, hotronix-transfe, hp-cvt, hp-latex, hp-indigo, konica-minolta, kornit-dtg, kornit-dtf, meclo-embroidery, mitsubishi-photo,  mhm-screenprint, ricoh-dtg, ricoh-digital, ricoh-latexprint,  ricoh-uvprint,ricoh-sublimation,  roland-engraving, roland-cvt, roland-uv, roq-dtg, sawgrass.sublimation, trotec-engraving trotec-galvanicl and xerox.digital.

Can I Set eCommerce Data Manually?

Yes, eCommerce data can be set manually by going into editing any product. You will find "eCommerce & Data" as one of the 6 main menus of any product. Within the info tab you will find all of the sections which you can add you information to. 

This is a perfectly viable option if you need to make small changes but we recommend that you use the export/import as this is a quicker process and allows for multiple products to be updated at once. 
Within Feeds this allows for retailers to access the products and view descriptions, in theory the more detailed the eCommerce data the more likely retailers will want to start establish a drop-ship integration relationship 

How Do I Set Up eCommerce Data With The Import? 
Like mentioned, eCommerce data can be added to Products via our CSV import option, this is the most used and best option for mass updating a variety of products with valid eCommerce data. To arrange this data you are best to run our "eCommerce Data" export from within a products category and open the file. Once you have this file you can add your information to the correct tabs. For example, you would add you sales description to the "ecommerce.sales_description", Lead times to "ecommerce.lead_time", Weights to "ecommerce.weight" and so on. 

Once your file has been filled in completely with the relevant data you wish to add, you just need to access "eCommerce Data" from within the Imports section of Product Manager. Running this import will then automatically add this data to your products. To check this has worked completely we recommend wither downloading the export and ensuring the data is there or manually checking from within a products "eCommerce & Data" section.

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